| 1981
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Custom Equipment, LLC is founded by Steve and Lynn Kissinger as a welding and repair shop in West Bend, WI. The small fabrication business quickly gained a reputation for providing creative solutions, superb customer service, and quality workmanship.
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| 1987
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Custom Equipment builds the first "2-in-1" scissor lift designed and manufactured for use in mausoleums. These cemetery lifts are still manufactured today.
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| 1993
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The business outgrows its original facility and the current manufacturing shop is built on the south side of town.
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| 2004
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Custom Equipment designs and begins manufacturing the first HB-1030 Hy-Brid Lift after recognizing a need in the construction and industrial markets for smaller, lightweight lifts.
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| 2007
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The Hy-Brid Lifts line adds the HB-1430, giving users a 20 ft working height. Needing a larger facility due to continued growth, the company moves assembly operations and office personnel to the current corporate headquarters in Richfield, WI.
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| 2010
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Hy-Brid Lifts are revolutionized with the release of the Push-Around and Zero-Turn work platforms, including the HB-P830 and HB-830.
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| 2013
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The HB-1230 is released, expanding the Zero-Turn product line.
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| 2014
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The Push-Around product line expands with the HB-P527 and HB-P1027 as safer alternatives to ladders.
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| 2017
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Custom Equipment partners with the Stratford-Cambridge Group (SGI), a private investment firm based out of Detroit, MI, to continue the company's history of growth and innovation. The Kissinger family still plays active roles within the company and Steve and Lynn can still be seen around the office from time to time.
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| 2019
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Hy-Brid Lifts divides its products into three categories: the Push-Around Series, Pro Series, and Zero-Turn Series. The scissor lift manufacturer also releases the LeakGuard™ Fluid Containment System as an option on all Pro Series units and adds the PS-1930, ZT-1630, and PA-1030 to its line of machines.
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| 2020
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Hy-Brid Lifts adds QR codes to all machines, allowing users to quickly and easily access product information from their smartphone. The company also introduces its used equipment portal and online parts ordering system.
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| While we've grown from a small family-owned business to a globally recognized aerial equipment manufacturer, we're committed to producing high-quality products and cultivating mutually beneficial relationships with all parties involved.
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