Mission:
Custom Equipment's mission is to design, manufacture and market high-quality, specialized platform lift equipment that is built to exceed our customers' expectations.

Vision:
Our vision for Custom Equipment is to become "the premier provider" of specialized, market leading platform lift equipment, with products available worldwide. We will reach this vision by focusing on our customers, our products and our employees, and the relationships we continue to build between them.

Core Values:
Our values at Custom Equipment are straight-forward:

1. The statement, "we enjoy what we do" is why we're here.

2. The relationships we forge will be built on honesty, teamwork and service.

3. We strive towards the most creative and innovative solutions to every problem.

4. The quality of our customer service and our products will be the primary keys to our success.

5. For long-term success, the profitability of all stakeholders is an important focus.